DriverSide is committed to be the #1 online resource for anyone who owns a car. Whether consumers access the site for buying, servicing, maintaining, accessorizing or selling, we have brought together all the information and resources needed to make automobile ownership an easy and personalized experience.

At DriverSide, we recognize that during today’s tough economic times consumers are looking for help in bringing down the total cost of ownership and making the experience of owning a car easier. We save our users money by stripping out traditional fees like those associated with listing cars for sale or asking a professional mechanic for advice. We help people save time and money on car servicing and provide resources and tools for reducing the depreciation of their vehicles.

Click here for information on DriverSide’s business services.
Or contact us at:
Phone: 415-217-8800 Ext. 200
Email: sales@DriverSide.com
Address: 832 Sansome St, 4th Floor
San Francisco, CA 94111

Founded in fall 2007 by Trevor Traina, Jad Dunning and Adam Jackson, DriverSide is the first website specifically designed for car owners. It offers a true web 2.0 environment rich in car ownership advice, services and analytics that empower car owners to make important decisions about when to buy and sell, where to service and how much to pay for parts and services.

With an in-house editorial staff led by automotive industry veteran, Jon Alain Guzik, DriverSide offers useful advice on how to own and maintain a vehicle, as well as reviews on new and used automobiles.

DriverSide closed its first round of funding in July 2008, led by leading venture capital firm Catamount Ventures. Catamount’s innovative portfolio includes Café Press, Second Life (Linden Labs), Flock, Grid Net, Seventh Generation and Verdiem.

Trevor Traina is an entrepreneur and private investor. As Founder and Chairman of DriverSide, he spends most of his time focused on Marketing, Editorial, Product and Promotion.

Trevor is also Chairman and Founder of SchemaLogic, Inc., a venture-funded enterprise software pioneer in Business Semantics Management. Most recently he was Chairman of StepUp Commerce, an internet network for off-line retailers. (Sold to Intuit in September of 2006.) Trevor was also a Group Manager in Microsoft's MSN Internet division. Prior to Microsoft, he was the President and Founder of CompareNet, Inc., the leading buyer's guide on the Internet. (Sold to Microsoft in March of 1999.)

Trevor began his career in marketing as a brand manager for Seagram's in New York. He now serves on the boards of DriverSide, SchemaLogic, Inc., Verdiem Corp., MyETone and Swanson Vineyards. He also serves on six charitable boards including the Haas School of Business at UC Berkeley, the Fine Arts Museums of San Francisco and the Gladstone Institute for medical research. He has been quoted in Forbes, Business Week, Time, the Wall Street Journal, the New York Times and other leading publications.

He holds a bachelor's degree from Princeton, a graduate degree in political science from Oxford and a master's in business administration from Berkeley's Haas School of Business.

Jad Dunning brings over 13 years of experience in start-up environments and well-established growth companies to his role as President and CEO of DriverSide, Inc. Since 1995, Jad has been at the forefront of developing and growing online consumer services.

Prior to founding DriverSide, Jad was President of StepUp Commerce, which was acquired by Intuit in August 2006. Earlier, he served as General Manager of Direct Marketing at Peet’s Coffee & Tea, where his oversight over the direct channel resulted in consecutive year-over-year 100% increases in sales growth rate. In 1996, he founded and launched CompareNet, Inc., an online feature comparison site. In 1999, CompareNet was acquired by Microsoft where Jad then led and grew MSN Shopping with revenues growing 60% over the previous year.

Jad earned a B.A. at St. Lawrence University and a JD at the University of San Francisco. He also serves as Board Chair of Cathedral School for Boys, an independent K–8 school in San Francisco.

Jeff Bell spent 17 years in the automotive industry before joining Microsoft in 2006. He is largely credited for helping to turn around the Dodge, Jeep and Chrysler brands during his tenure at DaimlerChrysler. He led the launch of the Dodge “Grab Life by the Horns” and Hemi campaigns, the Chrysler 300, and the Jeep four-door Wrangler. During his tenure, jeep.com was named the #1 website by J.D. Power, and Jeff’s team was named 2005 Interactive Marketer of the Year by Advertising Age for work in video games and webisodes. Before Chrysler, he spent a decade at Ford Motor Company.

Mark Silverman has spent the past 15 years immersed in advising, founding, building and financing early stage companies. Prior to joining Catamount as Managing Director in 2006, Mark served as president and CEO of Bocada. Prior to Catamount Ventures, he held senior executive roles in both enterprise software and consumer Internet companies, and was a partner at Venture Law Group in Menlo Park, California. In addition to DriverSide, Mark currently serves on the boards of Bocada, Ecohaus, Keibi, Gridnet, Nest Naturals and Verdiem.

Robert Ackerman currently sits on the Board of Inertia Beverage Group and PureWave. Prior investments include LGC Wireless, IronPort Systems (CSCO), iBeam Broadcasting (NASDAQ), Comparnet (MSFT), StepUp Commerce (INTU) and Classroom Connect (ENL). Bob uses his more than 15 years of general management, venture capital and strategic mergers and acquisition advisory experience to support the firm’s technology start–up companies.

Prior to Allegis Capital, his operating experience includes, CEO of UniSoft Systems (a world leading UNIX systems house operating in the U.S., Europe and Asia) and a founder and Chairman of InfoGear Technology Corporation (the first internet appliance company; acquired by CISCO in 2000). Bob was a member of the 2007 Forbes MIDAS list of the world’s leading venture and technology leaders. He has been a keynote speaker at the Investors Business Forum (IBF) on Corporate Venturing & Strategic Investing and has spoken numerous times at the Red Herring and Montgomery Investment Banking Conferences. Bob was also a member of the Board of Directors of The Entrepreneur’s Foundation, a non–profit organization in Silicon Valley that develops and facilitates community support programs within the high–technology community.

Bob is currently a member of the Board of Trustees of the San Francisco–based Asian Art Museum. He has a BS degree in Computer Science.