DriverSide Syndication
What can DriverSide do for you?
DriverSide is interested in providing you with automotive feature and trend stories, cutting-edge green coverage and automotive show sneak peeks on a weekly basis free of charge. In addition, we are also offering abstracts of the latest automotive reviews for website free of charge as well.
With a dedicated in-house editorial staff comprised of automotive journalists and industry insiders, DriverSide covers the automotive industry with a depth and breadth that is unparalleled in most consumer automotive sites.
DriverSide has the latest reviews of all the new models, and because we have earned a position of trust with the nearly all of the major manufacturers, we are able to access new vehicles under embargo well before other industry sites have their turn.
Our content is written in a concise and punchy 900-1200 word format. We have reviews for models such as the 2009 Acura TL, 2010 Mercedes-Benz GLK350 4Matic, 2009 Honda Fit and 2009 Subaru Impreza WRX to name a few, and we are able to deliver day and date content as soon as the OEM’s embargo lifts. Because we are able to cover the new models from a long lead perspective, this in turn gives you time to plan your automotive section in advance.
Not only does DriverSide have free automotive reviews, but we also have a large variety of feature content available free of charge well. This too is written in a concise and punchy 900-1200 word format written with a mainstream new-car buyer or owner in mind. We recognize that not everyone is a hardcore enthusiast or shade tree mechanic and tailor our content accordingly.
Some of the consumer features include:
• 2008 EPA Testing Changes: How and why 2008 cars have lower gas mileage estimates than last year
• 2008 Hybrid Buying Guide: This year, green cars and SUVs are better than ever. How
do you choose which hybrid is right for you?
• How to Buy A Car For Your Teen: Things to think about when car shopping for your new driver.
• Living Up To Your Automotive Lease Obligations: How keeping
your car in top shape can save you money on your automotive lease.
• New Car Smell: Is It Toxic? DriverSide uncovers whether the worrying smell of a new vehicle is dangerous to your health.
What is DriverSide?
DriverSide is an exciting web 2.0 company creating new and meaningful opportunities for OEMs to connect with online consumers and online consumers with each other. We have new functionalities and a true social media aspect built into the site. DriverSide has developed a customized way to deliver specific automotive information to a highly targeted consumer audience.
Why, you may ask are we offering all this for free?
We know that getting consistent, quality automotive editorial content can be expensive, time consuming, and a strain on resources. At the same time, this content is key to maintaining automotive readership, and as a result, advertiser and classified listing revenue.
Enter DriverSide’s free syndicated content. For us, it all comes down to building relationships. We are interested in expanding awareness of DriverSide as the leading online automotive portal for car owners and have print-ready and web-ready content available to help make that a reality. This represents a win all around – for you, for us, and for your readers.
It goes without saying that a mission-critical objective for any new online resource is building brand awareness. By reaching out with a subtly branded message (“content provided courtesy of DriverSide.com” or “more content like this available at DriverSide.com”) we are better able to achieve that objective.
For DriverSide, syndicating our content to be re-purposed in print and on select third party sites allow us to stay true to our core mission of providing useful, informative, and entertaining content to car owners free of charge. So, take us up on our offer. We have a lot to offer and no strings attached.
For more information
Please contact Editor-in-Chief Jon Alain Guzik at syndication@driverside.com, or 415-217-8801 x 107