Audi has announced that it will be creating its own virtual space on Sony’s Playstation Home. This virtual world will be known as Audi Space and will contain an Audi TV channel providing content from the manufacturer.

In December of this year, Audi Space will acquire a game called Vertical Run in which gamers can drive the mega cool – and torque-laden – e-Tron electric sports car. The basic objective of the game will be to collect electric energy that will increase the car’s top speed. Players with the highest recorded speed will earn an apartment for their avatar in Audi’s exclusive virtual tower, promising that even virtual owners of the Audi e-Tron will have to be extraordinarily successful. Shocking. [Source: CarTechBlog]