Press Releases Expands With Two New Executives

Michael Moskowitz to Serve as VP of Business Development; Kevin Root to Serve as VP of Product Strategy

SAN FRANCISCO July 09, 2009 –, the first and only website dedicated to the car owner, today announced Michael Moskowitz as Vice President of Business Development and Kevin Root as Vice President of Product Strategy. Moskowitz brings more than 15 years of experience as an innovative leader, entrepreneur and marketing pioneer to DriverSide. In his role at DriverSide, he will lead the sales arm of the organization and will have responsibility for driving the development customer ’Garages.’ Root has more than 20 years of industry experience and has been recognized by J.D. Power and Associates as one of the original automotive Internet pioneers. In his role at DriverSide, Root will be in charge of improving existing programs and features as well as leading the design of new ones.

“Michael and Kevin will be valuable in managing the company through our next phase of growth,“ said Jad Dunning, CEO of DriverSide. “Our goal is continued development of business partnerships and customer acquisition, and these industry veterans give us the ability to build upon our success of partnering with companies throughout the automotive ecosystem.“

Moskowitz developed several of the earliest consumer software and online marketing programs for companies including Sony, McDonalds, Phillip Morris, Mazda and General Motors. Prior to joining DriverSide, Moskowitz was the founder and CEO of MyCarPage, one of the automotive industry’s first online customer acquisition and retention solutions. Started by Moskowitz in 1994, MyCarPage (formerly known as Everyware) developed the first vehicle owner’s manual designed for use by consumers on their home computer.

Root holds deep automotive internet experience. He has held roles at MSN Autos, the Cobalt Group and most recently as vice president of product strategy and marketing at Dealix, where he drove strategy for Throughout his career, Root has helped dealers and OEMs create new methods and tools to improve their sales. He speaks often at industry and OEM conferences, and has been published in Automotive News, the J.D. Power Online Automotive Quarterly Review, Wards Dealer Business, USA Today, and CNN.

About DriverSide
Founded in fall 2007 by Internet Entrepreneurs Trevor Traina, Adam Jackson, and Jad Dunning, DriverSide is the first Web site specifically designed to help automobile owners save money and time. Funded by Catamount Ventures and Allegis Capital, DriverSide allows consumers to save money on servicing and maintenance costs as well as buy and sell automobiles. With an in-house editorial staff, DriverSide offers useful advice on how to own and operate a vehicle as well as reviews on new and used automobiles. DriverSide’s community allow consumers to participate in forums, meet other owners of a particular vehicle, share knowledge, and post reviews on mechanics and dealers.

DriverSide has brought together all the information and resources needed to make automobile ownership an easy and personalized experience. For more information, visit

For more information contact:
Catherine Burke, Sparkpr for DriverSide, 415.321.1882,