Press Releases


DriverSide Garages Give EasyCare Drivers Access to Personal Automotive Portal for Outstanding Purchasing and Ownership Experience

SAN FRANCISCO – January 21, 2010 – DriverSide (, provider of the ultimate website for car owners and the most comprehensive customer attraction and retention program for the auto industry, today announced a new pilot program with Automobile Protection Corporation (APCO) designed to further enhance the buying and ownership experience of APCO’s brand, EasyCare and their EasyCare drivers. Through this partnership, EasyCare will leverage DriverSide’s innovative industry programs to ensure that EasyCare drivers that are not currently connected with specific EasyCare dealerships are kept up-to-date on important information regarding their vehicles and their repair coverage.

DriverSide will create and offer EasyCare customers branded online “garages” to optimize the vehicle ownership experience. These garages will enable members to better manage their vehicle maintenance and ownership needs by offering features such as online service history, recall alerts, repair estimates, service reminders, free online question and answer sessions with certified mechanics, and car reviews and features from the DriverSide editorial team.  Other EasyCare services, like its Dent Repair paintless dent removal service, KeyCare key/key fob replacement coverage, and Personal Assistant 24/7 personal concierge, will also be made available through the program.  Working together, the companies are committed to helping car owners keep their vehicles on the road and getting the most out of their automobile ownership experience.

“DriverSide is an industry leader in creating and deploying customer-centric portals that are useful to the consumer and that are also fun to use,” said Larry Dorfman, CEO of APCO.  “We are thrilled to be able to bring this kind of additional benefit to our EasyCare drivers.”

“EasyCare, with its Motor Trend Recommended Best Buy designation, is the most trusted consumer brand in service contracts and related benefits,” said Jad Dunning, CEO of DriverSide. “DriverSide is excited to expand its suite of partners to include EasyCare, broadening our commitment to provide drivers with the information they need to extend the life of their vehicles.”

About APCO

Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance the consumer’s automotive buying and ownership experience. APCO’s benefits are provided under the EasyCare brand as well as on behalf of some of the most prominent manufacturers in the automotive industry, including American Honda, Jaguar, Land Rover, Mazda and Volvo. With over 2.8 million contracts currently in force, APCO has paid nearly $2 Billion in claims, approximately $180 Million of which was in the last 12 months. EasyCare VSCs are fully insured by Zurich North America’s Zurich American Insurance company which maintains an A rating with A.M. Best. Please visit

About DriverSide
Recognized by CNET as the best site to use to maintain your vehicle, is the first website specifically designed for automobile owners. DriverSide allows consumers to save money on servicing and maintenance costs as well as buy and sell automobiles. DriverSide’s in-house editorial staff offers useful advice on how to own and operate a vehicle and new and used auto reviews. The site’s community features allow consumers to participate in forums, meet other owners of a particular vehicle, share knowledge, and post reviews on mechanics and dealers. The company also works with businesses across the auto industry to provide comprehensive programs designed to attract and retain customers and increase profits.

DriverSide was founded in Fall, 2007 by Internet entrepreneurs Trevor Traina, Adam Jackson, and Jad Dunning. The company is funded by Catamount Ventures and Allegis Capital. For more information, go to

Editorial Contact:
Stephanie Gnibus
GMK Communications for DriverSide